The Future of Work Needs Hayday For Employee Safety, Health and Engagement
Timing is everything. When the COVID-19 crisis hit in mid-March, no one could have predicted the sheer disruption of their daily lives caused by the virus. While companies adopted remote workplaces — many reducing their overall workforces — and adjusted their business models, the timing presented a unique opportunity for the team behind PINATA to leverage their enterprise software in the earliest stages of the pandemic for a greater cause: health and wellness.
PINATA, designed to revolutionize field marketing, is a flexible, data-driven platform where brands, agencies, and freelance talent collaborate to create elevated consumer experiences. In the absence of in-person events and activations due to COVID-19, PINATA’s team developed and launched Hayday, a new workplace wellness solution software that takes care of people.
“Nobody anticipated this use case as of March or probably even April,” said PINATA’s Chief Operating Officer Ian Ferguson, who, along with ForceBrands’ and PINATA’s Founder Josh Wand, ideated the concept for Hayday. “We were able to take this to market very quickly because it is truly built on top of pre-existing enterprise software architecture that we’ve been working on for many years and happen to actually power a pretty similar set of functions but for an entirely different use case.”
Full interview below:
Highlights
On Making Workplace Wellness Fun
“We’ve always taken the approach to enterprise software that even though this is work, it can be joyful, it can be beautiful, it can be fun. And we really wanted to double down on that in this particular use case because [a health screening] is otherwise sort of scary, sort of clinical, and sort of medical. Hayday is a welcoming start to the workday.” —Ferguson
On the Perks of Using Hayday
“There’s an HR compliance checkbox. But I also think it’s going to be a happiness checkbox. Companies are really going to want this.” —Wand
On What Makes Hayday Unique“By building something that is standalone, super simple, and simple easy to get started with, I think we actually deliver on what the human resources community is looking for, which is a one-off solution for this new specific problem.” —Ferguson